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Videos

UX research in a developing country

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Camila Borja, Luciano Lauri Pires
November 11, 2018
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Citation

Borja and Lauri Pires (2018a, November 11). UX research in a developing country . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/ux-research-in-a-developing-country-


Videos

Human plus digital equals agile and accurate

Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Alex Johnston, Philip Morrison
Company: Jigsaw Research
November 11, 2018
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Citation

Johnston and Morrison (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate


Videos

Do you believe in what only a few people say?

Speech by Karolina Tutaj, Manager, Marketing Science Insights, Booking.com, Netherlands.

Catalogue: Congress 2017: Visionary
Author: Karolina Tutaj
November 27, 2017
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Citation

Tutaj, K. (2017a, November 27). Do you believe in what only a few people say?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/do-you-believe-in-what-only-a-few-people-say-


Research papers

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Remus Tomoiaga, Marlon Rinoza Plazo, Sophie Van Neck
Company: InSites Consulting
October 23, 2017
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Citation

Verhaeghe, Tomoiaga, Plazo and Van Neck (2017a, October 23). We have seen the future.... ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/we-have-seen-the-future-


Research papers

User experience: Testing in the digital age

The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We show what has changed already with our clients and why and how the research industry has to...

Catalogue: Congress 2016: #WOW
Authors: Sebastian Schmidt, Till Winkler
Company: SKOPOS
September 22, 2016
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Citation

Schmidt and Winkler (2016a, September 22). User experience: Testing in the digital age. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/user-experience-testing-in-the-digital-age


Videos

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
June 15, 2016
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Citation

Shekar, P. (2016a, June 15). Stay AGILE or?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/-stay-agile-or-


Videos

User experience- Testing in the digital age

The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We will show what has changed already with our clients and why and how the research industry...

Catalogue: Congress 2016: #WOW
Authors: Sebastian Schmidt, Till Winkler
Company: SKOPOS
June 15, 2016
×

Citation

Schmidt and Winkler (2016a, June 15). User experience- Testing in the digital age. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/user-experience--testing-in-the-digital-age


Research papers

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
May 19, 2016
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Citation

Shekar, P. (2016a, May 19). Stay AGILE or?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/stay-agile-or-


Research papers

Modular surveys for agile research solutions

New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...

Catalogue: Congress 2015: Revelations
Authors: David Jamieson, Grant Miller, John Crockett
Company: IRIS Network
October 1, 2015
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Citation

Jamieson, Miller and Crockett (2015a, October 01). Modular surveys for agile research solutions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/modular-surveys-for-agile-research-solutions-8584